I love great ideas that take root in simple concepts and sometimes we are lucky enough to see them occur right in our backyard.

As part of their 10th anniversary Moncton’s own PropertyGuys.com went through a rebranding initiative. Normally a company that tweaks its image is not really news in itself but in this case one of the fundamental changes that they brought to the brand is simply brilliant: use a round sign instead of the traditional rectangle signs used by real estate agents.

Much like the “New Diamond Shreddies” these lawn lollypops are genuine and elegant shifts in perception that are truly profound in their simplicity.

How does your world look when you tilt you head 45 degrees?